All work
(Case study · 03)
CarXprt
An AI car-buying assistant, explained in 47 seconds.
SaaS PromoSocial CutdownKinetic TypeUI Animation
- Client
- Role
- Year
- Length
- Format
- Tools
(Overview)
CarXprt is an AI-powered car-buying assistant: search and compare new and used cars, see pricing insights and chat privately with dealers. The promo opens on a familiar frustration — endless searching — then lets the product resolve it, with an 11-second cutdown for paid social.
(The brief)
Show how an AI assistant takes the pain out of buying a car — and make a version short enough to stop the scroll on social.
(What I did)
- Problem-first story structure
- Kinetic typography
- UI animation
- Full-length promo edit
- 0:11 paid-social cutdown
Approach
01
Start with the pain
'Still searching…' — the film earns attention by naming the problem before pitching the product.
02
Let the product answer
Search, compare, chat: each feature arrives as the answer to a question the viewer already has.
03
Cut it down
The same story re-timed into 11 seconds — one hook, one promise, one logo.
(Also delivered)
The same story re-cut for paid social — shorter, punchier, built for the scroll.
(Frames)
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