All work
(Case study · 04)
Plattr
A typographic promo for a food-ordering app.
App PromoKinetic TypeTyping Animation
- Client
- Role
- Year
- Length
- Format
- Tools
(Overview)
A short, type-driven promo for Plattr, a food-ordering app. Typing animation and tight kinetic typography set up the question — then the product answers it in 21 seconds flat.
(The brief)
Introduce the app in about twenty seconds with nothing but type, timing and the product itself.
(What I did)
- Concept & copy rhythm
- Kinetic typography
- Typing & cursor animation
- Edit & sound
Approach
01
Ask a question
A blinking cursor types the setup — the viewer finishes the sentence in their head.
02
Type as motion
Weight, scale and timing do the work usually left to footage.
03
Land the brand
Every beat resolves into the product, so the name is the last thing left on screen.
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